Tagged: Digital Strategy

Transforming Catholic Curias in 100 Seconds

What are the implications of Pride (or competitor Yammer) as a mobile collaboration app? A realtime portrait of the efforts of an entire staff. Imagine 250+ employees in the Archdiocese of Philadelphia collaborating and sharing their work processes in realtime. Suddenly the stars (and the dead wood) become a whole lot more visible. New media…

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Agendas and Programs Don’t Witness, People Do

This showed up in my inbox this afternoon. This is the type of thing Rachel Sterne is doing in New York City as the city government’s first Chief Digital Officer, a position I believe should be ported to Catholicism. In the Philadelphia Catholic Church we probably wouldn’t want to host a sustainability hackathon. But we…

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A Human Being Fully Alive

I was watching Fr. Robert Barron‘s Elmhurst College talk on Evangelizing the Culture the other day. At the 20:33 mark, Fr. Barron references Saint Irenaeus: The glory of God is a human being fully alive. “Can I suggest,” Fr. Barron asks, that “you could lose almost all the literature of Christianity but keep that one line and…

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Lean Government and White House Digital Strategy

Todd Park is the Chief Technology Officer of the United States. (Did you know we have one of those?) Watch the entire talk above if you can for a glimpse at what he and others are doing to apply a lean startup mentality to government. Todd’s energy is infectious. During his time as Health and Human Services…

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Marketing in a Digital World, Part 2

Clive Sirkin of Kimberly-Clark: “We don’t believe in digital marketing. We believe in marketing in a digital world, and there’s a huge difference.” The former involves repackaging your tired, old-world ad campaign and buying Google Ads. The latter involves constructing an entirely new business plan. See: Uber’s On-Demand Cinco de Mayo Mariachi Fiestas: On Friday,…

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A ‘Director for Digital Services’ Pilot

I’ve written before about the concept of “Directors for Digital Services” in Catholic communities. These positions would be counterparts to the Director for Parish Services positions that exist at many parishes. The purpose of Digital Services directors would be to integrate the physical and digital aspects of ministry in the parish community — basically to…

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A Catholic Church Map: Visualizing the Archdiocese of Philadelphia

Catholics across the Greater Philadelphia area are part of a massive, five-county community of some 270+ parish churches. This sounds impressive. In and of itself, though, data tends to be abstract — not immediately or obviously meaningful. What does this Catholic community resemble? Where is the presence geographically greatest? Where is it absent? Which communities engage…

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Live Streaming Catholicism

I’m bullish on the Church live streaming the Mass across the web. Not only the Mass, in fact, but also special events, guest speakers, and anything else worth sharing. Christians can never fulfill the obligation of the Sabbath digitally — the Eucharist can only be experienced in the flesh — but our Masses and events…

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‘We don’t believe in digital marketing…’

“…we believe in marketing in a digital world, and there’s a huge difference.” Clive Sirkin made this distinction in speaking about his new role as senior marketing officer at Kimberly-Clark. We don’t believe in digital marketing. We believe in marketing in a digital world. The two sentences taken together represent a sort of Holy Grail…

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The Digital Marketplace is the Marketplace

Jim Brady is one of the wizards behind Digital First Media, America’s most pioneering 21st century news media company. He has some golden advice for any tradition-bound, print-driven business: Brady, now editor-in-chief at Digital First Media, is charged with transforming the company’s 75 papers (including the Journal Register’s dailies) into a “digital first” model. Brady…

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