Saw Winnie Kao tweet this a few days ago. Good morning, love:

80% of smartphone users check their phones first thing in the morning. This Valentine’s Day, make sure your partner wakes up to find a sweet email from you.

Good Morning Love (GML) is a 7 day project created by 2 twenty-something friends in New York City. The idea is to shower your significant other with attention via a love note that arrives in their inbox every morning for a week starting on Valentine’s Day, Feb 14 – Feb 21.

This is cool not simply as a nice gesture, but because it’s the sort of thing that could become a record of the love a couple shares. Letter writing isn’t a thing anymore, and iMessage records are only as good as your latest iCloud backup. A ritual of small emails could last a long longer.