Earlier this year I wrote about Benefit-corporations and why I think they’re the future for most 21st century companies.

B-corps enable “holistic corporate valuation” because they allow a company to define its mission and measure its impact not only in the traditional terms of profit, but also in social and environmental terms. B-corps blur the line between for-profit and non-profit companies in a compelling way.

This Nature Conservancy interview is further proof to me that companies will find attractive ways to instill b-corp values into their corporate culture even if they don’t become b-corps themselves:

One of seven goals outlined in The Dow Chemical Company’s 2025 Sustainability Goal, the “Valuing Nature” Goal is a first-ever commitment by a corporation to consider nature in virtually all of its business decisions. It’s a big bet on the idea that there is a lot of unaccounted for value from nature, and a lot of undiscovered nature-based solutions to business problems. In fact, Dow is betting that they will find $1B by 2025, in business value from projects that are good for ecosystems and good for business.

And in the meantime we see how lack of b-corporation status for today’s companies still leaves room for the first step of evolving corporate culture:

One potential limitation is that the Nature Goal process will not add up all of Dow’s impacts to and benefits from nature; it is not designed to achieve a metric like net positive impact. Instead, it will focus on changing behavior across the company through improving decisions for thousands of projects a year. This project-based approach is intended to inform actionable decisions and create learning opportunities for project managers, while other sustainability goals at Dow address enterprise-wide impacts, such as greenhouse gas emissions and energy use.