“In the next five to ten years, I don’t even think they will have radios in cars,” he said. “You’ll have your television set in your car. So I think podcasts and digital (and) Sirius is the future. I think terrestrial (radio), AM especially, is done in five years.”
Colin Cowherd offers his thoughts as he leaves ESPN to set out on his own. I’m completely in alignment with this. We’re listening probably more than ever before, but we don’t think of it that way because it’s not being distributed through transistors, and it’s not being marketed or heard in the same way. It’s still radio.
We’re in the process of a scholarship campaign for Penn State student radio broadcasters. When we’re done it’ll produce ~$7,300/year for Penn Staters at The LION 90.7fm. I’m incredibly bullish on the future of radio as a medium, because the move to digital expands its opportunity rather than constraints it. Digital provides the opportunity to build an entire platform rather than a single channel in a specific geographical area.
So while alumni help make this scholarship happen so the cost of a Penn State education remains a little more attainable, I hope Penn State institutionally recognizes the need to help students build an OS-agonistic digital platform that’ll position student broadcasting for the future.
A starting point would be what I outlined earlier this year.