Disruption is unfair

Benedict Evans writes:

Unfair but relevant comparisons are the most interesting and important kinds. An unfair comparison generally means an unfair advantage, and this isn’t the Olympics – unfair is good. Customers don’t care if a company’s advantage is unfair. Investors don’t care. Unfair advantages are often the best kind. They are something that flows structurally from the reason why your business is going to change everything – they flow from a technology change you are building on or a change in market dynamics or consumer behaviour that you’re riding, and that your competitors cannot address. Disruption is unfair. Mobile’s disruption of PCs and the PC internet is entirely unfair – it’s the unfairness of differences like the replacement cycle and subsidy model (amongst many others) that makes it possible.

“Disruption is unfair.” This makes sense intuitively, and that’s what Benedict Evans illustrates with the charts in his post on this.

This is a useful example of confronting things as they are rather than as you wish them to be—or better, confronting the unfairness in front of you, rather than complaining about the unfairness you face.

All the same can be said for life itself.