“If names be not correct, language is not in accordance with the truth of things. If language be not in accordance with the truth of things, affairs cannot be carried on to success. When affairs cannot be carried on to success, proprieties and music do not flourish. When proprieties and music do not flourish, punishments will not be properly awarded. When punishments are not properly awarded, the people do not know how to move hand or foot. Therefore a superior man considers it necessary that the names he uses may be spoken appropriately, and also that what he speaks may be carried out appropriately. What the superior man requires is just that in his words there may be nothing incorrect.” —Confucius on the doctrine of the Rectification of Names
I’m probably as guilty as anyone, but a good place to start to reform the names we give things, the words we speak, would be to start with the simple things. “Disrupt” often simply means “change.” “New and improved” often means “different.” And “the more you spend, the more you save” is simply a non sequitur.
When we speak more carefully, it becomes easier to share a common vocabulary—and sharing a vocabulary, where most things have a commonly understood meaning, is a great way to change the world for the better.